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The term augmented reality (AR) has been bandied around for a couple of decades, but it's only in the last 12 months or so that the concept has really ...

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Augmented reality has found applications in a multitude of sectors and has emerged as one of the most used tools to increase audience engagement.

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A Pokémon Go user plays the game in Istanbul, Turkey, on Thursday. Photograph: Anadolu Agency/Getty Images

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